Gatekeeping the Gatekeepers: Gaming Fandoms and TikTok Algorithms | Thetafan Intelligence

From celebrity advocacy to fan advocacy: Harness the power of participatory fandom culture | Thetafan Intelligence.

Intelligence Insight: St. Jude’s success isn't just a result of 200 celebrity partners; it's a result of those partners acting as catalysts for a global participatory culture. For modern nonprofits, the goal isn't to find a spokesperson—it's to ignite a movement.

K-pop Fan Taxonomy: Mapping Loyalty with Network Embedding | Thetafan Intelligence

How do fan types differ? A taxonomy of K-pop fandom with network embedding

Since fandom as a distinctive customer group known for their exceptional loyalty and profitability has increasingly gained influence, fandom marketing has become crucial for the success of businesses.

Healthcare Fandoms (Part 2): Study of influencers in the pharmaceutical field and connection with their audience | Thetafan Intelligence

Through a methodology based on content analysis, the publications and reactions of the main pharmaceutical-themed profiles on TikTok are examined, delving into the communication resources, interaction strategies and topics with which they connect with their audience.

Healthcare Fandoms (Part 1): How to Boost Engagement by Creating Fans | Thetafan Intelligence

Podcast: The Science of Fandom: Why We Obsess Over Celebrities and Shows | Thetafan Intelligence

Thetafan Intelligence | Fans, Fandoms, Fanzines and Archiving Science Fiction Fannish History

How to spot the difference between innocent fandoms and fanaticism

Thetafan Intelligence | Fandoms meet artificial intelligence: Rethinking participatory culture as human–community–machine interactions (HCMI)

Unlocking Film Fandoms: AI and Machine Learning's Reign in Hybrid Movie Recommendations | Thetafan Intelligence

The Dynamics of Online Fan Communities | Thetafan Intelligence