The Cost of Being a Fan: Ally Bank Finds Sports Fans Breaking the Bank for the Love of the Game

The cost of being a Fan: Ally Bank Finds Sports Fans Breaking the Bank for the Love of the Game | Thetafan Intelligence

Spending fueled by passion, not planning: 57% of sports fans admit to overspending, yet 85% report having no dedicated savings set aside for expressions of fandom

Nearly 7 in 10 fans (67%) say spending on women's sports has increased or stayed the same, with Gen Z and millennials especially viewing their women's sports fandom as a reflection of personal values.