Gatekeeping the Gatekeepers: Gaming Fandoms and TikTok Algorithms | Thetafan Intelligence

Healthcare Fandoms (Part 2): Study of influencers in the pharmaceutical field and connection with their audience | Thetafan Intelligence

Through a methodology based on content analysis, the publications and reactions of the main pharmaceutical-themed profiles on TikTok are examined, delving into the communication resources, interaction strategies and topics with which they connect with their audience.