Classifying and Characterizing Fandom Activities: A Focus on Superfans | Thetafan Intelligence

This article examines how digital fandom has grown alongside the rise of online communities, fueled by technologies that enable people with shared interests to connect more easily. Fans now gather on a diverse array of digital platforms, including dedicated forums such as Reddit, Twitch, Discord, and Tiktok, as well as typical social media groups on platforms like X and Instagram. Inevitably, fans’ participation in these environments spans a range of media-related behaviors—views, likes, shares, posts, comments, chatting, streaming, and more—that reflect their levels of engagement.

Gatekeeping the Gatekeepers: Gaming Fandoms and TikTok Algorithms | Thetafan Intelligence

From celebrity advocacy to fan advocacy: Harness the power of participatory fandom culture | Thetafan Intelligence.

Intelligence Insight: St. Jude’s success isn't just a result of 200 celebrity partners; it's a result of those partners acting as catalysts for a global participatory culture. For modern nonprofits, the goal isn't to find a spokesperson—it's to ignite a movement.

K-pop Fan Taxonomy: Mapping Loyalty with Network Embedding | Thetafan Intelligence

How do fan types differ? A taxonomy of K-pop fandom with network embedding

Since fandom as a distinctive customer group known for their exceptional loyalty and profitability has increasingly gained influence, fandom marketing has become crucial for the success of businesses.