Gatekeeping the Gatekeepers: Gaming Fandoms and TikTok Algorithms | Thetafan Intelligence

From celebrity advocacy to fan advocacy: Harness the power of participatory fandom culture | Thetafan Intelligence.

Intelligence Insight: St. Jude’s success isn't just a result of 200 celebrity partners; it's a result of those partners acting as catalysts for a global participatory culture. For modern nonprofits, the goal isn't to find a spokesperson—it's to ignite a movement.

K-pop Fan Taxonomy: Mapping Loyalty with Network Embedding | Thetafan Intelligence

How do fan types differ? A taxonomy of K-pop fandom with network embedding

Since fandom as a distinctive customer group known for their exceptional loyalty and profitability has increasingly gained influence, fandom marketing has become crucial for the success of businesses.