Fandom is a financial asset. Here's the formula that proves it | Thetafan Intelligence

New research proposes a quantitative model for valuing intellectual property based not on legal rights, but on the scale, intensity, and duration of fan communities.

Fan Identity in the Digital Age: What 355,000 Instagram Posts Reveal | Thetafan Intelligence

New sports science research analysed 355,000 fan posts to uncover how supporters build identity online. Key insights for sport organisations during the 2026 FIFA World Cup.