Special Report: China’s Sports Fandoms - The formation mechanism of the “sports fandom circle” in the digital media era

Special Report: China’s Sports Fandoms - The formation mechanism of the “sports fandom circle” in the digital media era | Thetafan Intelligence

The rise of the “sports fandom circle” has become a significant phenomenon in the digital media era, reshaping the emotional and social dynamics of sports fan communities. This study employs grounded theory methodology to analyze web-scraped data from 40 selected accounts on major Chinese social media platforms [Weibo, Xiaohongshu, and Bilibili] over a two-year period.