Philip Mordecai Philip Mordecai

How can platforms self-govern as social media bans spread

How can platforms self-govern as social media bans spread | Thetafan Intelligence

A board can count how many underage accounts its platform has removed yet still struggle to explain whether the experience has become safer.

Platforms can govern themselves more credibly by defining the outcomes they want, measuring the relationships their services encourage, and testing whether safeguards actually change those outcomes.

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Philip Mordecai Philip Mordecai

Special Report: China’s Sports Fandoms - The formation mechanism of the “sports fandom circle” in the digital media era

Special Report: China’s Sports Fandoms - The formation mechanism of the “sports fandom circle” in the digital media era | Thetafan Intelligence

The rise of the “sports fandom circle” has become a significant phenomenon in the digital media era, reshaping the emotional and social dynamics of sports fan communities. This study employs grounded theory methodology to analyze web-scraped data from 40 selected accounts on major Chinese social media platforms [Weibo, Xiaohongshu, and Bilibili] over a two-year period.

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Philip Mordecai Philip Mordecai

How do fan types differ? A taxonomy of K-pop fandom with network embedding

K-pop Fan Taxonomy: Mapping Loyalty with Network Embedding | Thetafan Intelligence

How do fan types differ? A taxonomy of K-pop fandom with network embedding

Since fandom as a distinctive customer group known for their exceptional loyalty and profitability has increasingly gained influence, fandom marketing has become crucial for the success of businesses.

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