Gatekeeping the Gatekeepers: Gaming Fandoms and TikTok Algorithms | Thetafan Intelligence

From celebrity advocacy to fan advocacy: Harness the power of participatory fandom culture | Thetafan Intelligence.

Intelligence Insight: St. Jude’s success isn't just a result of 200 celebrity partners; it's a result of those partners acting as catalysts for a global participatory culture. For modern nonprofits, the goal isn't to find a spokesperson—it's to ignite a movement.

Healthcare Fandoms (Part 2): Study of influencers in the pharmaceutical field and connection with their audience | Thetafan Intelligence

Through a methodology based on content analysis, the publications and reactions of the main pharmaceutical-themed profiles on TikTok are examined, delving into the communication resources, interaction strategies and topics with which they connect with their audience.