Philip Mordecai Philip Mordecai

Staging the spectacle: the panoptic–synoptic dynamics of prosumer fandom in live PDC darts

Staging the spectacle: the panoptic–synoptic dynamics of prosumer fandom in live PDC darts | Thetafan Intelligence

This article examines how the Professional Darts Corporation (PDC) transformed live darts into a highly mediated, carnivalesque spectacle by mobilising the participatory energy of prosumer fans. It explores how surveillance, performance, and control intersect within a distinctive sport entertainment ecosystem.

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Philip Mordecai Philip Mordecai

As AI’s Impact on Human Behavior Grows, Most Models Still Don’t Understand People

As AI’s Impact on Human Behavior Grows, Most Models Still Don’t Understand People | Thetafan Intelligence

New research highlights how AI models misrepresent human behavior. Thetafan explores why behavioral intelligence, not alignment, is the next frontier. AI has become exceptionally good at producing answers. What it still struggles to do is understand people. Recent research from Google on behavioral alignment in large language models highlights a growing gap between how AI responds and how humans actually behave. While most of the focus has been on making models more accurate or more “aligned,” the deeper issue is this: “Humans don’t operate on a single answer. We operate across a spectrum of behaviors, opinions, and contradictions.”

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Philip Mordecai Philip Mordecai

Exploring the motivations behind fandom nationalism expression in China

Exploring the motivations behind fandom nationalism expression in China | Thetafan Intelligence

Organized fandom has become a defining feature of contemporary subculture, sociocultural dynamics, and even political discourse. In China, however, direct interaction between fan communities and the political sphere remains relatively limited, except in cases involving nationalist movements.

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Philip Mordecai Philip Mordecai

The Language of Fandom

The Language of Fandom | Thetafan Intelligence

Professor Venkata S. Govindarajan studies how language reflects the ups and downs of professional sports fandom. If you’re a fan of sports, you’ve almost certainly engaged in passionate discussions and debates with your favorite team’s fellow supporters during a game.

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Philip Mordecai Philip Mordecai

How Sports Betting Is Changing Fan Behavior and the Culture of Modern Fandom

How Sports Betting Is Changing Fan Behaviour and the Culture of Modern Fandom | Thetafan Intelligence

Sports gambling addiction is increasing and recovery impacts men’s relationships with friends, family and fandom. The rapid expansion of legalized sports betting is reshaping not only the economics of sport, but the culture of fandom itself.

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