Why Summer and Winter Olympic Fans Form Different Attachments | Thetafan Intelligence

Every four years, the Olympics briefly gives the impression that millions of people are watching the same event for the same reason. Flags appear in windows, unfamiliar sports become essential viewing and athletes who were largely unknown a week earlier suddenly become national figures. From the outside, it can look like one enormous, unified audience gathered around the Olympic rings.

Corporate social responsibility, interactivity and fan loyalty | Thetafan Intelligence

This study explores how corporate social responsibility (CSR) interactivity on social media affects value co-creation among sports fans and enhances the sustainable management of professional sports organizations.