When technology recognises us, does it change how we behave | Thetafan Intelligence

A new study published in the Journal of Research in Interactive Marketing raises an interesting question for digital platforms: what happens when technology does more than identify a person and begins to influence how that person sees themselves? The research, “Identity awakening in digital marketing: how facial recognition interactions foster green consumption behavior,” examines how interactions with facial recognition technology can affect subsequent consumer choices.

From Likes to Loyalty. The New Math of Fandom | Thetafan Intelligence

For a long time, marketers treated a “like” as evidence. Evidence of attention. Evidence of interest. Sometimes, evidence of love.