How Sports Betting Is Changing Fan Behaviour and the Culture of Modern Fandom | Thetafan Intelligence

Sports gambling addiction is increasing and recovery impacts men’s relationships with friends, family and fandom. The rapid expansion of legalized sports betting is reshaping not only the economics of sport, but the culture of fandom itself.

Political Analysis: Power Now Runs on Belief and Fandoms Sustain It | Thetafan Intelligence

If global politics feels louder than it used to, that’s because it is. Not louder in substance, necessarily. Louder in tone. Louder in symbolism. Louder in performance. Foreign policy no longer arrives quietly in communiqués and briefing notes. It arrives as spectacle, designed to be felt before it’s understood.

Once you notice that shift, a lot of recent geopolitical behaviour starts to make sense.

Special Report: China’s Sports Fandoms - The formation mechanism of the “sports fandom circle” in the digital media era | Thetafan Intelligence

The rise of the “sports fandom circle” has become a significant phenomenon in the digital media era, reshaping the emotional and social dynamics of sports fan communities. This study employs grounded theory methodology to analyze web-scraped data from 40 selected accounts on major Chinese social media platforms [Weibo, Xiaohongshu, and Bilibili] over a two-year period.