Philip Mordecai Philip Mordecai

Fandom can really bring people together. Science is starting to measure it

Fandom can really bring people together. Science is starting to measure it | Thetafan Intelligence

If you have ever watched a big game in a packed stadium, a pub or even a room full of people you barely know, you will probably recognise the feeling. For a couple of hours, strangers have something in common. They celebrate together, complain together and somehow find themselves talking as though they have known each other for much longer.

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Philip Mordecai Philip Mordecai

When technology recognises us, does it change how we behave

When technology recognises us, does it change how we behave | Thetafan Intelligence

A new study published in the Journal of Research in Interactive Marketing raises an interesting question for digital platforms: what happens when technology does more than identify a person and begins to influence how that person sees themselves? The research, “Identity awakening in digital marketing: how facial recognition interactions foster green consumption behavior,” examines how interactions with facial recognition technology can affect subsequent consumer choices.

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