Fans Want More: The Post-COVID Surge in Sports Fandoms
Fans Want More: The Post-COVID Surge in Sports Fandoms | Thetafan Intelligence
In a recent study by Momentum, 73% of self-identified fans said their interest in sports increased over the past five years. And while a pre-pandemic comp is missing, it’s noteworthy that a whopping 93% of the online survey respondents “believe fandom for their favorite team or sport will have a strong and vibrant community 10 years from now.” In comparison, 88% see themselves as “being a fan until they die.”
Fan Analytics: Creating and Harnessing Consumer and Cultural Passion
Fan Analytics: Creating and Harnessing Consumer and Cultural Passion | Thetafan Intelligence
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective, providing a multidisciplinary framework for understanding, measuring, and growing fandom.