When technology recognises us, does it change how we behave | Thetafan Intelligence

A new study published in the Journal of Research in Interactive Marketing raises an interesting question for digital platforms: what happens when technology does more than identify a person and begins to influence how that person sees themselves? The research, “Identity awakening in digital marketing: how facial recognition interactions foster green consumption behavior,” examines how interactions with facial recognition technology can affect subsequent consumer choices.

What AI Companions Reveal About Data, Loneliness and Human Connection | Thetafan Intelligence

800 million people now have an AI companion. That number deserves a moment. AI companions are no longer a fringe technology. Platforms such as Snapchat’s My AI, Replika and China’s Xiaoice now collectively reach hundreds of millions of users worldwide (Snapchat’s My AI, with over 150 million users, Replika, with an estimated 25 million users and Xiaoice, with 660 million). For many people, these systems provide something traditionally associated with human relationships: emotional acknowledgement, conversation and the sense of being understood.

Thetafan Intelligence | Fandoms meet artificial intelligence: Rethinking participatory culture as human–community–machine interactions (HCMI)